Social Media Fail

When Starbucks tweeted this back in June 2012 "Happy hour is on! Show us what makes you proud to be British for a chance to win. Don’t forget to tag #MyFrappuccino” I'm sure they weren't expecting the reaction they got, but then again i'm sure they didn't mean to ask it on the Irish Starbucks page!! 

This tweet caused outrage over the twitter page, from sarcastic replies to rage filled replies, this was turning into a BIG mistake. 

No one picked up on the mistake and it was still visible on their page some 5 hours after it was tweeted. Finally they became aware of their mistake and tweeted a apology. 

It's defiantly not as bad as some social media disasters but it just shows how quickly word can get around on the internet, and the importance of monitering your brands social media presence before it affects the brands reputation.

...... Did i mention @starbucksir doubled their followers in the 5 hours this tweet was live.